Top 5 Mobile App Analytics Tools
In this article, I am going to take a look at 5 of the most popular mobile app analytics tools available in the market today:
1. Flurry
This is a free analytics app which can be used with all most mobile platforms including Windows Phone, Android, iOS and Blackberry. You can create up to ten different dashboards for every app which is compensation enough for the fact that you need multiple clicks before you can see certain analytics. You can even filter your data charts depending on the segments you are most interested in. Even though Flurry is free, it provides quite a lot of other services including free ads.
2. Google Mobile Analytics
This is another free analytics app but it's only available for iOS and Android mobile devices. This tool is relatively new as well with Google only launching it in June of 2012. Google Analytics is right in the middle of web analytics and eventually they will most likely become one of the best mobile app analytics providers out there as well.
3. Apsalar
This analytics tool is free as well but again it is only compatible with iOS and Android. At first glance this tool seems like to complete package. It has everything you could want from an app analytics tool and even lets you customize the dashboard if there is something you want to change. You might suffer a little with their customer support though, not that you will need it too often, but still if you need reliable mobile app analytics get a paid tool.
4. Mixpanel
While you can sign up with them for free you will have to pay at least $ 150 if you want to truly enjoy their features. They too are only available for iOS and Android though. Through this tool you can even define events and properties for your application. You can track events individually or create funnels for easy tracking. The free version is more than enough in the initial stages but as your apps popularity grows, you will have to upgrade to one of the paid versions or risk losing out on a lot of data you would otherwise have treasured.
5. Localytics
This analytics tool has a free version as well as a paid version for you to try out. The free version gives you a lot of information in itself although it is recommended to go for the paid version if you really want to start making progress. For example, the free version of the tool has no funnel capabilities and lacks any sort of filter system. You can track things like events and attributes with the free tool though. It will be best if you upgrade a few weeks after your app is launched though.
1. Flurry
This is a free analytics app which can be used with all most mobile platforms including Windows Phone, Android, iOS and Blackberry. You can create up to ten different dashboards for every app which is compensation enough for the fact that you need multiple clicks before you can see certain analytics. You can even filter your data charts depending on the segments you are most interested in. Even though Flurry is free, it provides quite a lot of other services including free ads.
2. Google Mobile Analytics
This is another free analytics app but it's only available for iOS and Android mobile devices. This tool is relatively new as well with Google only launching it in June of 2012. Google Analytics is right in the middle of web analytics and eventually they will most likely become one of the best mobile app analytics providers out there as well.
3. Apsalar
This analytics tool is free as well but again it is only compatible with iOS and Android. At first glance this tool seems like to complete package. It has everything you could want from an app analytics tool and even lets you customize the dashboard if there is something you want to change. You might suffer a little with their customer support though, not that you will need it too often, but still if you need reliable mobile app analytics get a paid tool.
4. Mixpanel
While you can sign up with them for free you will have to pay at least $ 150 if you want to truly enjoy their features. They too are only available for iOS and Android though. Through this tool you can even define events and properties for your application. You can track events individually or create funnels for easy tracking. The free version is more than enough in the initial stages but as your apps popularity grows, you will have to upgrade to one of the paid versions or risk losing out on a lot of data you would otherwise have treasured.
5. Localytics
This analytics tool has a free version as well as a paid version for you to try out. The free version gives you a lot of information in itself although it is recommended to go for the paid version if you really want to start making progress. For example, the free version of the tool has no funnel capabilities and lacks any sort of filter system. You can track things like events and attributes with the free tool though. It will be best if you upgrade a few weeks after your app is launched though.